Future of Media Technology
Publisher retention strategies: keeping your customers happy
So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.
david knowles
Goodbye, David: a man who knew his audience
Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
audience engagement
Clickbait, comments and screen apnea
The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…
newsletter
Afternoon Coffee Reading
Tech companies want AI search — but is it sustainable? Plus, the rise of WhatsApp audience engagement.
audience engagement
Always fish where the audience swim
And other strained metaphors about the state of journalism.
audience strategy
The Media Inflection Point: a manifesto for audience centricity
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
X (Twitter)
Cuttings #7: Is X throttling your site?
That cheeky scamp Elon is at it again with his traffic throttling ways. Plus ChatGPT can now read news in real time…
AI
Weekend Reads: social media cycles, AI and a podcast car crash
Insights into the decline and fall of social networks, the audience capture of celebrities — and the surprisingly dangerous nature of podcasting.
newsletters
What is a newsletter?
Rethinking how we conceptualise newsletters, why you should ignore the podcast doom-mongers and more in today’s updates.
Journalism
The hourglass: a potential replacement for the inverted pyramid?
Could the Inverted Pyramid be defunct in the age of paywalls, with the more profitable Hourglass taking its place?
audience engagement
WhatsApp for war reporting, Reddit for search and Twitter for GIFs…
Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.
tl;dr newsletter
tl;dr: the “we don’t talk about audience” edition
Or, at least, some newsrooms don't. Perhaps they don't want to hear what readers have to say…