Audience Engagement: two words, both matter
If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.
If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.
There's got to be something. Maybe an election somewhere?
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.
So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.
Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…
Tech companies want AI search — but is it sustainable? Plus, the rise of WhatsApp audience engagement.
And other strained metaphors about the state of journalism.