audience strategy
An uncomfortable audience success story Paid Members Public
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
Finding news audiences in the social media shift Paid Members Public
In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.
Facebook is done with our shit, frankly Paid Members Public
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
The Media Inflection Point: a manifesto for audience centricity Paid Members Public
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
Avoiding the TikTok trap Paid Members Public
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
Meaningful Audience Growth in the Social Age Paid Members Public
With the perception that social and search traffic is on the slide, what should audience teams do now?
The next few years will be a great time for journalism innovation Paid Members Public
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
X on the beach Paid Members Public
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
