audience strategy
Audience Strategy: further reading Paid Members Public
Some links, mainly for my Audience Strategy students - but of possible interest to others.
The newsletter inquisition Paid Members Public
Some insights into newsletter strategy, based on unanswered questions from a Smartocto webinar
An uncomfortable audience success story Paid Members Public
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
Finding news audiences in the social media shift Paid Members Public
In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.
Facebook is done with our shit, frankly Paid Members Public
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
The Media Inflection Point: a manifesto for audience centricity Paid Members Public
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
Avoiding the TikTok trap Paid Members Public
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
Meaningful Audience Growth in the Social Age Paid Members Public
With the perception that social and search traffic is on the slide, what should audience teams do now?
