audience strategy
Life is not a football game
And an audience is not a tribal fanbase.
AI
The real AI Opportunity
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
audience engagement
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
Cuttings
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
Playing the algorithm game
Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?
Journalism
Report and Connect: a manifesto for the survival of journalism in the AI age
A call for us to stop letting the tech companies define our work, and reset our focus on the audiences we need to survive
Future of Media Technology
From Traffic to Trust: Publishers’ response to AI
How can publishers respond to AI killing their traffic? Focus less on algorithms and more on audiences – and put community back at the heart of their journalism
Future of Media Technology
The Economist in the age of AI
Luke Bradley Jones on why The Economist is less exposed to Ai risk than many, how they're preparing anyway – and why they're on Substack
Social Media
When did you last reply to someone on a social network?
A little more conversation, a little less promotion, please
audience strategy
Friday night's fine for linkin'
Lots of good stuff to read – and think about – over the weekend
AI
How are audiences feeling about AI in 2025?
More research showing just how wary audiences are of AI being used in journalism
audience strategy
Audience Strategy: further reading
Some links, mainly for my Audience Strategy students - but of possible interest to others.