audience strategy
Threads: first impressions of Meta’s new Twitter competitor Paid Members Public
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
Digital News Report 2023: the social challenge for audience growth Paid Members Public
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
Journalism’s polycrisis, explained Paid Members Public
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.
What’s your Mastodon strategy? Paid Members Public
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
Facebook’s long, slow breakup with journalism is underway Paid Members Public
Meta is putting Facebook's journalism-related features on the back burner. The social network's on and off relationship with news is finally over.
Subscriber revenue: what's the future — and the limit? Paid Members Public
How do you win an audience. convert them to subscribers — and retain them in tough economic times? A news:rewired panel explores past sucesses and future strategies.
Report the Ukraine war – but give people an escape route from relentless horror Paid Members Public
The war in Ukraine is understandably dominating the headlines. But can we report the conflict well and show empathy for readers?
Why did some publishers gain traffic from the Facebook outage? Paid Members Public
Despite many publishers using Facebook to attract readers, some sites saw a boost from the extended outage last night. And some took a hit. Here's why.
