newsletters
Lessons from The Telegraph’s newsletters
The Telegraph's newsletter team gave insights into how they maintain and grow a large panel of newsletters
Facebook is done with our shit, frankly
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
audience strategy
The Media Inflection Point: a manifesto for audience centricity
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
TikTok
Avoiding the TikTok trap
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
audience strategy
Meaningful Audience Growth in the Social Age
With the perception that social and search traffic is on the slide, what should audience teams do now?
community
The next few years will be a great time for journalism innovation
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
X (Twitter)
X on the beach
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
Social Media
Threads: first impressions of Meta’s new Twitter competitor
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
audience strategy
Digital News Report 2023: the social challenge for audience growth
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
Journalism
Journalism’s polycrisis, explained
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.
mastodon
What’s your Mastodon strategy?
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
Facebook’s long, slow breakup with journalism is underway
Meta is putting Facebook's journalism-related features on the back burner. The social network's on and off relationship with news is finally over.