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Cool Content: Lauren Hogan is personalising Cornwall

About two and a half year ago, when she joined Visit Cornwall [http://www.visitcornwall.com], she started talking about blended marketing – to some scepticism. But they agreed objectives: get visitors, get them to come back, and to spend more while they’re in Cornwall. They decided that the websites

Cool Content: Matt Simpson on making BT credible in football

Matt is going to talk to us about his favourite subjects – content and football. Apparently he’s miserable, downbeat and sarcastic… He writes a blog – View from the West Stand [http://leyton-orient-blog.blogspot.co.uk] – about Leyton Orient [http://en.wikipedia.org/wiki/Leyton_Orient_F.C.](and it was

Sarah Ellis of the Royal Shakespeare Company digital content team

Cool Content: Sarah Ellis is digitising Shakespeare

Live-blogged notes from Sarah Ellis’s talk at the Cool Content conference in Brighton.

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Cool Content: Simon Davis on using content in the Haiti crisis

On the 12th January 2010, a massive earthquake hit Haiti. Within hours, the Governement’s humanitarian team is assessing and looking to get people on the grounds. And the comms team need to be communicating as quickly. Their aim was to show the impact of the aid while it was

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Cool Content: Anthony Palmer on capturing the Olympic Park

Anthony Palmer has spent the last few years working for the Olympic Delivery Authority [http://en.wikipedia.org/wiki/Olympic_Delivery_Authority], capturing and communicating the process of building the Olympic park. He’s going to condense to 20 minutes that took four years to do… In March 2008, the