books
How to sell print maps in the internet age
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2011/02/mapmarketing.jpg] More accurate than the internet!Broad generalisations FTW!
events
Owning Social Meda, and APA Breakfasting
My diary is filling up alarmingly right now, and it has been a hectic couple of days, but I just wanted to pause a second and blog a little about a talk I gave to the APA ā the Association of Publishing Agencies [https://the-cma.com] ā yesterday. It was pretty much
marketing
OK Gone
Love this: OK Go ditches record label [http://www.fastcompany.com/1578965/ok-go-ditches-record-label-after-very-public-tussles-over-youtube-embedding-rights] because they wonāt allow embedding of music videos. If you publisher wonāt promote you properly, why should you stay?
business
Le Web: Getting Real with Corporate Social Media
 [http://www.onemanandhisblog.com/content/images/2009/12/Brian-Solis.jpg] There seems to be a pleasing trend against social media idealism and towards the hard reality faced by people doing this stuff day-in, day-out. As [Brian Solis]
#media140 : Learning To Listen
 [http://www.onemanandhisblog.com/content/images/2009/10/IMG_1976-Version-2.jpg] Former colleagueCiarĆ”n Norris [http://ciarannorris.co.uk/] is going to tell us how to listen. Use your ears?šFirst up: why should we
#media140 : Can you change a brand in 140 characters?
ā¦and the panel seem to be talking around it rather than at it. And weāre on to mobile instead.And Scott has twittered a picture of us all. The excitement.Nuria Garrido from BA (@ng01): Social media gives you the revenue potential. You canāt segment your audience on
embedding
H&M Gets Embeddable
Interesting. H&M is allowing you to embed interactive graphics of its latest ranges in your blog: The expectation of embeddable content spreads a little furtherā¦
engagement
Opening Keynote: Suraj Kika on Twitter
Opening keynote is by Suraj Kika of Jadu [http://www.jadu.co.uk/]. Heās compared the massive growth of Twitter (1600% in 2009) with the wholesale shift of peopleās attention away from mass media toĀ personalisedĀ media.Itās been a very example-based presentation so far. He cited
marketing
How Observant Are You?
Lovely idea, lovely execution, and a great example of viral marketing: [Via [Open](http://open.typepad.com/open/2008/03/awareness-test.html)]
bradford
Micro-Celebrities: Selling Your City With Linda Barker
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2008/03/LindaBarker.jpg] My friend and colleague Stacey has been at MIPIM [http://www.mipim.com/], the big commercial property show held annually in the south of France. Itās a big money do, and some exhibitors there spend some
arms
Weapons Illustrated
It appears that the arms tradedefence industry publishes comic books [http://www.flightglobal.com/blogs/the-dewline/2007/09/northrop-grummans-unveils-new.html] . Not good ones, mindā¦
advertising
User Generated Pointlessness
I know the whole idea of āuser generated contentā is vastly divisive. Some people see it as a great idea, some as a patronising view of people in general and others as an embarrassing attempt by brands to cash in on new Web 2.0 technologies.But some examples strike