marketing

Responsive Content versus Directive Content Members Public

[https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/06/982e4886aab411e1aebc1231381b647a_7.jpg] The notion of the brand journalist has been playing on my brain again in recent days, partially because of some client work I’m doing. In particular, these two questions stand in opposition to one another:

Adam Tinworth
Adam Tinworth
brand content

Brand publishing: time to get gonzo Members Public

[https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/06/berlin-blogging.jpg] Antony Mayfield is on a bit of a blogging roll right now, possibly spurred on by the long bank holiday weekend, with some excellent posts on mental health [http://www.antonymayfield.com/2012/06/04/misfit-minds-why-mental-illnesses-and-learning-difficulties-can-be-useful/] and

Adam Tinworth
Adam Tinworth
antony mayfield

A bad social media workman is scared of his tools Members Public

This visualisation of social media marketing tools has been doing the rounds of late: [http://www.onemanandhisblog.com/archives/assets_c/2012/05/buddy-media-social-marketing-2492.html] I found iton Business Insider [http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5] . It was created byBuddyMedia [http://www.buddymedia.com/] The general reaction has been something along

Adam Tinworth
Adam Tinworth
marketing

Sleeping Bag Marketing Members Public

Neat idea for attracting attention at a conference. I was steaming out of a conference session, in search of a coffee to sustain me for more liveblogging, when I came across this sight:[![Sleeping bag](https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/05/sleeping-bag-thumb-520x211-2473.jpg?resize=520%

Adam Tinworth
Adam Tinworth
coworking

Don't feed the Daily Troll Members Public

David Hepworth [http://whatsheonaboutnow.blogspot.co.uk/2012/04/how-daily-mail-fishes-in-new.html] : > But I mostly hear about the Daily Mail from the people who disapprove of it most. It’s the daily drum beat of Twitter – what have they gone and done now? These people can’t wait to tell

Adam Tinworth
Adam Tinworth
daily mail

The myth of the influencer Members Public

So, to reach the public through social media, you target influencers, right? Wrong [http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/] : > Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While

Adam Tinworth
Adam Tinworth
infuence

TED Talk from the year 2023 Members Public

This is marvellous: It’s a piece of marketing for Ridley Scott’s forthcoming Prometheus (a prequel, of sorts, to the Alien movies). I do hope that TED talks are this cool in 11 years…

Adam Tinworth
Adam Tinworth
marketing

The future of online marketing Members Public

It’s vital, especially in my current situation, that I stay on top of current trends in all aspects of online content, marketing included. After all, content marketing is something that even traditional journalists have to get to grips with. It’s therefore rather worrying when an e-mail arrives from

Adam Tinworth
Adam Tinworth
cats