It’s vital, especially in my current situation, that I stay on top of current trends in all aspects of online content, marketing included. After all, content marketing is something that even traditional journalists have to get to grips with.
The future of online marketing
It’s therefore rather worrying when an e-mail arrives from my friend Bruce, highlighting a key online marketing trend that has completely left me behind. I’m going to be rethinking my approach to collaborative content production after seeing this, I can tell you:
Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.