Don't feed the Daily Troll

Adam Tinworth
Adam Tinworth

David Hepworth:

But I mostly hear about the Daily Mail from the people who disapprove of it most. It’s the daily drum beat of Twitter – what have they gone and done now? These people can’t wait to tell me what’s the latest and how I should feel about it. There was some story yesterday about a woman claiming that people hated her because she’s so beautiful. I didn’t read it but thanks to them I know all about it.

The Daily**Mail has turned its political opponents into its biggest marketing machine. There’s a twisted genius there…

[via Antony Mayfield]

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.