multi-channel publishing
RIP Single Product Publishing Paid Members Public
A message for web fundamentalists and print reactionaries alike: > Single-product thinking is an old habit from the last century that we really need to get over. There is no requirement that publishers choose between Web, e-edition, print-derived tablet versions, and something that looks like it should be hosted by
Content is your platform, built for channel neutrality Paid Members Public
Peter Buckley of Dorling Kindersley [http://paidcontent.co.uk/article/419-penguins-dk-goodbye-books-hello-flat-content.-make-once-use-anywhere/] appears to have his head screwed on straight: > Flat content. That assumption that “something else will come along” is also driving what Buckley calls the “flat” content model: that is, content is increasingly conceived and created with
