RIP Single Product Publishing

Adam Tinworth
Adam Tinworth

A message for web fundamentalists and print reactionaries alike:

Single-product thinking is an old habit from the last century that we really need to get over. There is no requirement that publishers choose between Web, e-edition, print-derived tablet versions, and something that looks like it should be hosted by Alex Trebek. When possible, let the users choose for themselves, individually.

Steve Yelvington

digital editionsmulti-channel publishingPublishing

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.