How The Economist plays the platform game
How do you recruit new subscribers - especially young ones? For The Economist, social platforms are a big part of the equation…
analytics
The new original sin of online publishing
John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks [https://shift.newco.co/we-can-fix-this-f-cking-mess-bf6595ac6ccd#.f5u7l6i6x]: > Again, for emphasis: despite all the whizzy bang-y social media we’ve invented these past ten years,
platform publishing
Snapchat Discover is less discoverable
Snapchat changed the layout of Discover [http://digiday.com/publishers/snapchat-discover-publishers-viewership-dropped-33-platform-tweaks/] : > Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed
apps
Medium makes publications more prominent in its apps
Medium is making Publications, its approach to creating “websites” within the platform, much more prominent in its apps [https://blog.medium.com/a-new-home-for-your-favorite-publications-in-the-medium-app-289443747d42#.40dnb9r17] : > Only publications that you follow on Medium will be featured on your app’s home screen (and only when they have new posts to read)
Facebook Instant Articles for all publishers, come April
Interesting news from the folks at Facebook – Instant Articles for all [http://media.fb.com/2016/02/17/opening-up-instant-articles/]: > We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere