audience strategy
Friday night's fine for linkin'
Lots of good stuff to read – and think about – over the weekend
podcasting
podcasting
Podcasting is the mainstream media now
Now research suggests podcasting is mainstream, in the UK at least. Plus a PR over-reaches, and the debate about teens and social media
audience engagement
Forget the volume, feel the community
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
Threads
How Threads got tangled
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
podcasting
Morning Coffee Reading: the video podcast is back, baby, back!
Meanwhile, AI can replace your site for a pittance, and the original sin of the 2010s exposed via Game of Thrones coverage…
podcasting
YouTube's dangerous embrace of podcasting
YouTube is becoming the default way for Android users to consume podcasts. But the video platform is not exactly staying true to the podcast standards.
podcasting
Podcasting's moving fast… and possibly breaking things
Some news from the podcasting world, as Apple gets transcription happy, Ai translations prove harder than expected — and the worst celebrity podcast is announced.
podcasting
Podcasting news round-up
A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.
substack
Why I don't read the Press Gazette newsletter now
The problem with playing the platform game, even if it's a newsletter platform. And another reason to mistrust AI…
podcasting
Building a successful journalism podcast business
Podcasting is becoming big business. But how do you create a viable strategy, make money — and staff up a team? The panel discussed what works — and how.
🤯 LinkS in bio
Well, stone the crows. Instagram has unexpectedly done something we never thought they’d do…
podcasting
Micro.blog’s podcast transcripts and assistive AI
The small blogging platform is showing how AI can easily add compelling extra features to an existing product.