Engaged Reading Digest: a changing language, unfluencers and dodging state surveillance Paid Members Public
Some interesting reading on how the internet is changing language, reverse influencer psychology and apps in pretests.
Don't be an influencer: earn influence (a grumpy old blogger writes) Paid Members Public
Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
A million accounts gone and a journalist suspended after fake follower exposé Paid Members Public
Twitter wiped out over a million fake followers after an NYT report
Fake Followers: the black market in cargo cult influencers Paid Members Public
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy [https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html] . It’s been an
Klout clouted at Le Web Paid Members Public
Klout's founder Joe Fernandez failed to defend his product under the lightest of criticism at LeWeb London.
Insights by email
Join the newsletter to receive the latest posts in your inbox.