Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Journalism is a social process: we need to connect with our audience Paid Members Public
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
The post X-battle: Threads is down, but not out Paid Members Public
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
The Bluesky explosion and the Substack trap Paid Members Public
The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
Bluesky is having a moment. Time to pay attention. Paid Members Public
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
Podcasting is the mainstream media now Paid Members Public
Now research suggests podcasting is mainstream, in the UK at least. Plus a PR over-reaches, and the debate about teens and social media
Forget the volume, feel the community Paid Members Public
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
We need a social media POSSE Paid Members Public
But I'm not talking about an online lynch mob, but some new digital plumbing to make it easier to navigate a social media diaspora. Plus an AI tool worth exploring.
Can social media be safe and sane? Paid Members Public
TBH, Betteridge's law applies to that headline. But there are ways of avoiding the worst of it.
