Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Morning Coffee Reading: the video podcast is back, baby, back! Paid Members Public
Meanwhile, AI can replace your site for a pittance, and the original sin of the 2010s exposed via Game of Thrones coverage…
Finding news audiences in the social media shift Paid Members Public
In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.
Social videos: No, AI can't do them by itself Paid Members Public
That AI isn't putting you out of a job yet — but it might be about to change it…
Collapsing Context Collapse Paid Members Public
Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.
One year until TikTok is banned in the USA Paid Members Public
The US Senate votes to force Bytedance to sell TikTok — or see it banned in the US. Social media is the new geopolitical battleground.
The last post for Post News Paid Members Public
Another would-be Twitter replacement is dead in the water. What killed this one?
TikTok Watch Paid Members Public
The Chinese-controlled social network really doesn't want to play nice with other governments…
News Roundup: De-politicising Threads and profitable Indies Paid Members Public
Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
