audience strategy
Audience Strategy: further reading
Some links, mainly for my Audience Strategy students - but of possible interest to others.
Social Media
(388)Posts about social media platforms, how to use them and techniques for getting the best results.
TikTok
TikTok made me love it
A new genre of fiction is filling up the bestseller lists. And guess what's putting it there?
audience engagement
Five telling quotes
Five pieces worth your times — and quotes that show you why.
Facebook
Rule 1: Never trust Facebook
Zuckerberg is MAGAing Facebook and Instagram. But he's always done what suits the company, not what helps the users.
audience engagement
Journalism is a social process: we need to connect with our audience
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
Social Media
The post X-battle: Threads is down, but not out
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
Bluesky
The Bluesky explosion and the Substack trap
The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
Bluesky
Bluesky is having a moment. Time to pay attention.
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
podcasting
Podcasting is the mainstream media now
Now research suggests podcasting is mainstream, in the UK at least. Plus a PR over-reaches, and the debate about teens and social media