Social Media
The post X-battle: Threads is down, but not out
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Bluesky
The Bluesky explosion and the Substack trap
The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
Bluesky
Bluesky is having a moment. Time to pay attention.
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
podcasting
Podcasting is the mainstream media now
Now research suggests podcasting is mainstream, in the UK at least. Plus a PR over-reaches, and the debate about teens and social media
audience engagement
Forget the volume, feel the community
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
Social Media
We need a social media POSSE
But I'm not talking about an online lynch mob, but some new digital plumbing to make it easier to navigate a social media diaspora. Plus an AI tool worth exploring.
Social Media
Can social media be safe and sane?
TBH, Betteridge's law applies to that headline. But there are ways of avoiding the worst of it.
newsletter
X predicts a riot
Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.
Social Media
Social posts that still do #numbers
Get your social posts right, and they can still do the business, even on Facebook.
Social Media
Mastodon loves journalism — and even Threads is warming to it
A glimpse into a possible social media future for journalism.
podcasting
Morning Coffee Reading: the video podcast is back, baby, back!
Meanwhile, AI can replace your site for a pittance, and the original sin of the 2010s exposed via Game of Thrones coverage…
reuters institute
Finding news audiences in the social media shift
In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.