mastodon
Whatâs your Mastodon strategy?
Is Mastodon the future of social media? Or is it a failed Twitter killer? Itâs neither â and any audience team would be foolish to ignore it.
Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
X (Twitter)
The Tickpocalypse is upon us
Muskâs long threatened bonfire of the blue ticks is nearly here. And it could change the relationship between journalists and Twitter forever. Plus, some great weekend reads.
Social Media
TikTok: should news organisations be on the platform now?
TikTok is beloved of Gen Z â but a lot less popular amongst Western governments. With a US ban looming, hereâs how to rethink your strategy.
community management
As social platforms decline, publishers have an opportunity
As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.
AI
Weekend Reads: social media cycles, AI and a podcast car crash
Insights into the decline and fall of social networks, the audience capture of celebrities â and the surprisingly dangerous nature of podcasting.
Weekend reading â from the serious to the silly
From lessons we should learn from the coverage of Nicola Bulleyâs disappearance, to AI copyright, to that weird, mysterious content on TikTok, itâs all here.
Accountability for my TikTok Heresy
Plus some explanation of why social platforms go bad, and how the FTâs Mastodon experiment died.
X (Twitter)
Itâs really time to stop embedding tweets in articles
Things are changing so fast under Elon Musk, embedding Tweets may no longer be safe, if they're important to the story
Social Media
Social media isnât dead â itâs regenerating
Despite Twitter and Metaâs troubles, humanityâs desire to create and share will not diminish. Theyâll just find new ways of connecting. And they already are.
mastodon
Mastodon servers for journalists
Looking for a Mastodon Instance to begin your journey in the fediverse as a journalist? Youâve come to the right place!
X (Twitter)
What todayâs Twitter layoffs could mean for journalists
Elon Musk is busy gutting Twitterâs staff â and where he chooses to cut will tell us what the platformâs future relationship with news will look like.
Social Media
Platforms and Publishers: the best of frenemies?
Are we any nearer buidling a more healthy relationship between news publishers and social media platforms? The outlook is not good, suggests a news:rewired panelâŚ