Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Some notes on Substack Notes Paid Members Public
Who is the new Substack feature serving? Plus the final nail in the coffin of the keyword from Google.
What’s your Mastodon strategy? Paid Members Public
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
The Tickpocalypse is upon us Paid Members Public
Musk’s long threatened bonfire of the blue ticks is nearly here. And it could change the relationship between journalists and Twitter forever. Plus, some great weekend reads.
TikTok: should news organisations be on the platform now? Paid Members Public
TikTok is beloved of Gen Z — but a lot less popular amongst Western governments. With a US ban looming, here’s how to rethink your strategy.
As social platforms decline, publishers have an opportunity Paid Members Public
As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.
Weekend Reads: social media cycles, AI and a podcast car crash Paid Members Public
Insights into the decline and fall of social networks, the audience capture of celebrities — and the surprisingly dangerous nature of podcasting.
Weekend reading — from the serious to the silly Paid Members Public
From lessons we should learn from the coverage of Nicola Bulley’s disappearance, to AI copyright, to that weird, mysterious content on TikTok, it’s all here.
Accountability for my TikTok Heresy Paid Members Public
Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died.
