The Economist

News and opinion about The Economist, the magazine for people with — and making — money

A spool of thread, tanged and messed up

How Threads got tangled Members Public

Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?

Adam Tinworth
Adam Tinworth
Threads

The future of newsletters Members Public

The newsletter boom of the last few years shows no sign of abating. What's next for this critical auidnce tool, asked a panel at news:rewired.

Adam Tinworth
Adam Tinworth
news:rewired

Newsletters: Rise of the Blogletter Members Public

Why today's newsletter actually take a lot from blogging and why The Economist is on Instagram: answered.

Adam Tinworth
Adam Tinworth
newsletters

Hacks/Hackers London: AI, Fact-checking, a faster Economist — and better careers for women Members Public

May's Hacks/Hackers brought us AMP-based web-design, Facebook fact-checking, AI email checks, and a new organisation to support women in their careers.

Adam Tinworth
Adam Tinworth
hacks/hackers

Cannabis, social video and The Economist Members Public

Great to see social video techniques being used by more serious outlets to tell stories: (Full disclosure: the journalist who created this [https://twitter.com/eliserwjohnson1] is a former student.)

Adam Tinworth
Adam Tinworth
Journalism

How The Economist plays the platform game Members Public

How do you recruit new subscribers - especially young ones? For The Economist, social platforms are a big part of the equation…

Adam Tinworth
Adam Tinworth
Line

The Economist on the economics of cartooning Members Public

The Economist have been posting some older, evergreen (or “stock” content, for regular readers…) on Medium. The piece on cartooning is particularly worth reading [https://medium.com/the-economist/how-the-internet-unleashed-a-burst-of-cartooning-creativity-45b9170e0c3b?curator=MediaREDEF#.51ep116a7] : > Cartoons go way back before newspapers. They have their origins in the caricatures and illustrations of early

Adam Tinworth
Adam Tinworth
cartooning

Finding The Economist's social media voice Members Public

Zanny Minton Beddoes, editor of the Economist [http://www.theguardian.com/media/2016/may/29/economist-zanny-minton-beddoes-digital] : > We have to be ourselves in social media. What does it mean to be the Economist on social media? I think a lot of what is characteristic of the Economist, its brevity and

Adam Tinworth
Adam Tinworth
social media strategy