analytics
Sell the harder story, donât just milk the easy one
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
Insight about X, the platform formerly known as Twitter. The former news social media mainstay once described as "microblogging", and now better known as "that hell site", is in the midst of some dramatic changes. .
analytics
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
Well, stone the crows. Instagram has unexpectedly done something we never thought theyâd doâŚ
X (Twitter)
Muskâs long threatened bonfire of the blue ticks is nearly here. And it could change the relationship between journalists and Twitter forever. Plus, some great weekend reads.
Journalism
Plus why we end up with zombie websites, YET MORE Twitter chaos, and the cancelling of Dilbert
SEO
Thoughts from the lovely OM&HB community about types of search, the impact of Twitterâs changes â and a freebie Mastodon app.
X (Twitter)
Plus the growing evidence that AI chat search is far from ready for prime time, and some great reads on both how ChatGPT actually works and whatâs behind âhot, lonely womenâ catfishing scams
Is Mastodon really tanking? Whoâs making a mint from newsletters? And who are these eerie newsreaders spouting propaganda? Your weekend reading, sorted.
Long form Tweets are here for Twitter Blue subscribers. And there are big changes on the way for Tweedeck and the Twitter API. Some people just love watching platforms burn.
Google is racing Microsoft to transform search with AI chat tools. What does this mean for your traffic?
Publishing
Digital publishing moves so fast it can be hard to keep track of what works, and what doesnât. Here are the things you need to be letting go of right now.
As if Monday couldnât get any worse, hereâs a video interview with me about newslettersâŚ
Then story of what went on inside Twitter after the Musk takeover, CNETâs AI teething issues and⌠journalist Barbie?