<i>The Guardian</i> decides to <a href="http://kickaas.typepad.com/" target="_blank">KickAAS</a>

Adam Tinworth
Adam Tinworth

Well now, here’s an interesting development. The Guardian newspaper has had news and technology weblogs for a little while now. This morning it has decided to launch a weblog devoted to a single political cause: an end to all agricultural subsidies.

It’s been online for a little while, with the first entry back last Tuesday.

It’s an issue that interests me and I’ll be watching the weblog. The big question in my mind, though, is when are the other newspapers are going to enter the blogging pool, where The Guardian is swimming all alone right now?

One thing does puzzle me about all of this, though. Why host it on Typepad, rather than as a MT blog on The Guardian‘s own webservers? It may be that this was done without going through the publisher’s IT team, and who can blame them?

national newspapersnewspaper blogsThe Guardian

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.