One Man & His Blog

Le Web 3: Selling Online

Another panel, this time about selling online. (Transactions! Hurrah!)

There was some discussion of allowing users to create their own products, through a community of creativity using an online service to create and sell their work. This is the Cafe Press model.

Google’s domination of traffic can be broken, if you create a creative community around your shop, according to Lukasz Gadowski of Spreadshirt. In contrast, Bjorn Kvarby still feels that Google is king, and they “buy” traffic through Google advertising.

Brent Hoberman, a co-founder of Lastminute.com, noted that the smart companies who looked to acquire the firm asked where the traffic was driven from.

Otherwise, there didn’t seem to a huge amount of coverage of ideas significantly beyond what you might call Web 1.0 ideas. Hmm.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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