Another panel, this time about selling online. (Transactions! Hurrah!)

There was some discussion of allowing users to create their own products, through a community of creativity using an online service to create and sell their work. This is the Cafe Press model.

Google’s domination of traffic can be broken, if you create a creative community around your shop, according to Lukasz Gadowski of Spreadshirt. In contrast, Bjorn Kvarby still feels that Google is king, and they “buy” traffic through Google advertising.

Brent Hoberman, a co-founder of Lastminute.com, noted that the smart companies who looked to acquire the firm asked where the traffic was driven from.

Otherwise, there didn’t seem to a huge amount of coverage of ideas significantly beyond what you might call Web 1.0 ideas. Hmm.