B2B Blog Traffic versus Nationals Blog Traffic

I’ve always assumed that, by nature of being from niche B2B titles, our blogs were significantly less popular than those from national newspapers. And then I saw a story on journalism.co.uk reporting on The Times’ blogs and their traffic figures. Here’s the graph:

Based on those figures, and comparing month-for-month, our best blogs would sit comfortably amongst the middle of them.

I feel much better now.