One Man & His Blog

Web 2.0 Expo Berlin: Better Social Media Plumbing

Flow apps:
- [Snackr](http://snackr.net/) – flow app for Google Reader - [Twhirl](http://www.twhirl.org/) – flow app for Twitter, FriendFeed and others - [FriendFeed](http://www.friendfeed.com) and [Flickr](http://www.flickr.com) have just added flow feeds.
Net result: huge fragmentation of existing blog communities into small communities. Medium term, Disqus et al will start to bring this commentary back to the blog. That’s just plugging a broken house.
This changes working practices – you don’t “do” these flow sites/apps – they’re just there all the time. Cognitively, we’re being changed by the tools we use.
[![Questions for Stowe](http://www.onemanandhisblog.com/assets_c/2008/10/Questions for Stowe-thumb-250x166.jpg)](http://www.onemanandhisblog.com/content/images/2008/10/Questions-for-Stowe.jpg)
The Web of Flow
Static pages become, essentially, an archive. The URL is less interesting as a static location on the web, and more as a unique identifier in the flow. Everything starts to merge, a comment looks like a recommendation looks like a bookmark…
Ads – affiliate link in a comment, I get the money. Flow my content anywhere, but carry this text ad. If you don’t, I won’t let my content flow into that app.
We need to move to an environment like the internet – which doesn’t care about the kind of content, it just moves packets around. The social web isn’t like that yet. But it needs to be. 

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


Comments

Sign up or Sign in to join the conversation.