Web 2.0 Expo Berlin: Better Social Media Plumbing

Adam Tinworth
Adam Tinworth
Flow apps:
- [Snackr](http://snackr.net/) – flow app for Google Reader - [Twhirl](http://www.twhirl.org/) – flow app for Twitter, FriendFeed and others - [FriendFeed](http://www.friendfeed.com) and [Flickr](http://www.flickr.com) have just added flow feeds.
Net result: huge fragmentation of existing blog communities into small communities. Medium term, Disqus et al will start to bring this commentary back to the blog. That’s just plugging a broken house.
This changes working practices – you don’t “do” these flow sites/apps – they’re just there all the time. Cognitively, we’re being changed by the tools we use.
[![Questions for Stowe](http://www.onemanandhisblog.com/assets_c/2008/10/Questions for Stowe-thumb-250x166.jpg)](http://www.onemanandhisblog.com/content/images/2008/10/Questions-for-Stowe.jpg)
The Web of Flow
Static pages become, essentially, an archive. The URL is less interesting as a static location on the web, and more as a unique identifier in the flow. Everything starts to merge, a comment looks like a recommendation looks like a bookmark…
Ads – affiliate link in a comment, I get the money. Flow my content anywhere, but carry this text ad. If you don’t, I won’t let my content flow into that app.
We need to move to an environment like the internet – which doesn’t care about the kind of content, it just moves packets around. The social web isn’t like that yet. But it needs to be. 
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.