The Murdoch Plan: A Consortium

Adam Tinworth
Adam Tinworth

And so, the Murdoch plan for content charging begins to become clear:

> As newspapers across the country struggle with declining readership and > advertising revenue, News Corp. executives have been meeting in recent > weeks with publishers about forming a consortium that would charge for > news distributed online and on portable devices — and potentially stem > the rising tide of red ink.

So, it’s a consortium model. And that’s interesting, because it runs the risk of running afoul of cartel legislation, and because it immediatly creates a significant dividing line between the new low cost, free to air business who live and die by links and engagement and the old high cost, paid content businesses, who huddle together behind a paywall designed to protect their traditional business model.

If it succeeds, it will change many of the assumptions about the way that the internet operates. If it fails, it may well be the killing blow for many old media institutions. 
business modelsJournalismnational newspapersnews internationalpaywallsrupert murdoch

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.