I admit it – this blog is all but moribund. But I thought I’d sneak a post or two on here before James takes it away from me.

The discussion about use of social software in businesses seems to have risen up people’s radar significantly in the last month or so, and there’s some really interesting discussion starting to build around it. This post by Euan really caught my attention:

Why do I believe this? Because I believe there is a fundamental change in how we do business heading our way. Driven by the networked communication tools flourishing on the web, tools like YouTube, Facebook and Twitter, not only how we communicate with those who benefit from our services but also how we organise ourselves to produce them will be changed forever.

The post is about as good a summary of the changes in the air as any, but it’s the discussion in the comments on the post that really make it fly.