**Greg Hadfield, head of digital media at telegraph.co.uk:**
We’ve been in an era when journalists thought about the lifestyle and about being journalists, but never had to be part of the conversation about funding, about advertising and about money.
The future is a new sort of organisation, a new sort of journalism. It’s no longer about us telling, about us preaching, but engaging with communities. More individual, more stand alone. 
Where does this end up? The same skills that make a journalism also make an entrepreneur – passion, vision, a sense of ownership. The connectedness of the digital age is only what society knew before – everyone is connected. We are individuals moving within society – and holding it to account. 
If you don’t have the passion or the curiosity, you won’t survive.