One Man & His Blog

BBC

Does Conversation Scale?

The BBC’s Nick Robinson on the comments left on his blog:

> “So I’m going to be honest with you and I’ve said this before and I’ve upset some people. I don’t read the comments anything like as much as I used to because there is too much static white noise in them and not enough pure feedback. But if we could find a way of having a more thoughtful, less abusive debate via blogs I think that would be a good thing.”
[Via [Mediating Conflict](http://mediatingconflict.blogspot.com/2010/08/nick-robinson-looking-for-less-abusive.html)]
He’s not alone in this observation – many big, high traffic blogs have abandoned comments, employed moderators, or left their comments as a bear pit, because one to many conversation doesn’t scale very well. Forums have been dying under the weight of moderation problems since before blogs were first published.
This is a challenge for mainstream media companies as social media becomes a more central part of what we do, and not just a fringe activity (in fact, I’m in the process of arranging a meeting with one of our titles that is going through the early stages of this issue).
What’s the solution? Community managers? User voting? Enforced registration?

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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