#bbcsms - Bringing together the digital conversation

Adam Tinworth
Adam Tinworth


Claire Wardle is running a “pulling together” session. Key points so far:


  • Do we need to get more comfortable with saying that things are unverified
  • Is it irresponsible to just push things out, knowing people won’y come back to check things later.
  • More training needed on how to use tools?


  • Do we need to respect people supplying material more? Do we need to credit citizen journalists as we would our collegues
  • Or do they just want to get that message out to the world? Is the personal credit irrelevant and a journalist obsession.
  • Still a reluctance in newsrooms to name bloggers/tweeters/YouTubers
  • Digital doorstopping – just grabbing content from people’s Facebook etc, which they don’t see as public, even if it is…


  • Reporters are expected to keep our notes for 5/7 years – but we don’t keep our tweets. Do we need to? Do we need formal archiving – which could also be useful to academics. (Paul Bradshaw)
  • BBC has a scale of content, users and technologists – but they don’t open ANY of that up. They could make that much more accessible and usable (Emily Bell)

Other issues:

  • How do we get working groups or collaboration communities out of this
  • How do we get big media used to being intermediaries and middlemen rather than top-down editors of journalism?
  • Specialist media has been virtually ignored in this discussion – we have plenty of experience in collaborating with communities.

Alan Rusbridger:

- Cultural battle has been won, it’s now the practical battle ([link](https://twitter.com/noodlepie/status/71583849989156864)) - Does nobody else seeing a play have anything worth saying apart from a theatre critic? Clearly not. - Daft to think that you can cover the whole world with a small group of people in a newsroom - Moving beyond social media – open or mutual media - Story a very limited way of describing a world where things keep happening - Claims Guardian invented liveblogging, which is nonsense - Guardian US will give them the opportunity to experiment without traditional structures
alan rusbridgerBBCdigital journalismJournalismSocial MediaThe GuardianX (Twitter)

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.