National news media? Yeah, right.

Adam Tinworth
Adam Tinworth

So, today the (allegedly) British media goes into its annual frenzy of exam-results celebration, in predictable style. First we have the pretty girls celebrating.

Tomorrow, inevitably, it’ll be all about how A-levels have been dumbed down

But that’s not what’s really irritating me.

No, I’m niggled by the same thing I’ve been annoyed by since I was a teenager growing up in Scotland. The Scottish exam results came out two weeks ago, but would you know it from coverage from our supposedly national media? No you blooming’ well wouldn’t. A few stories about the text-messsage cock-up, sure. But a live-blog? Nope.

Elitist, shallow and London-centric media? You betcha.

educationnational newspapersscotland

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.