There's gold in them there content archives

Don't let a focus on news blind you to value in your archive.

Adam Tinworth
Adam Tinworth

The internet has suddenly opened up new opportunities in archive content. Here’s a few examples I’ve collected over the last few months:

Around a decade or so ago, a new editor on a magazine I was working on pretty much binned the whole archive of photos the magazine had. Anything over three years old? Gone. Decades of built environments images swept away.

That’s the sort of short-sighted, now-focused thinking that’s crippling so many publishing organisations. For all our obsession with news and the latest thing, people have both a passion and, often, good business reasons for being interested in the past of an industry.

What value lies in your archives?

archivescontent strategymonetisationnew york timesPublishing

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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