One Man & His Blog

There's gold in them there content archives

There's gold in them there content archives

Don't let a focus on news blind you to value in your archive.

The internet has suddenly opened up new opportunities in archive content. Here’s a few examples I’ve collected over the last few months:

Around a decade or so ago, a new editor on a magazine I was working on pretty much binned the whole archive of photos the magazine had. Anything over three years old? Gone. Decades of built environments images swept away.

That’s the sort of short-sighted, now-focused thinking that’s crippling so many publishing organisations. For all our obsession with news and the latest thing, people have both a passion and, often, good business reasons for being interested in the past of an industry.

What value lies in your archives?


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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