Is this the future of fashion?

Adam Tinworth
Adam Tinworth

I’ve been mildly obsessed by the work of Continuum Fashion since I saw Mary Huang speak at NEXT Berlin last year. In particular, their Constrvct service looks to me far more like the future of fashion in a digital age than the current model, which is just the old mail order catalouge rethought for the online era. I’ve been blogging about it on and off for NEXT Berlin since I backed their kickstarter.

This video neatly captures what it is, and the possibilities inherent in the system:

Custom designed fabric? Made to measure? Unique garments posted to your house, at less than designer prices? So much potential here…

3d printingclothescustom fabricationfashiononline retailretail

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.