One Man & His Blog

The magazine that's published on Instagram

The magazine that's published on Instagram

Here’s an interesting data point in the discussion of publishing content natively into social media. A magazine that is published on Instagram:

Angie explained to me that Instagram perfectly suited her vision for The Shade Room: image-centric and interactive. For her purposes, Instagram was the equivalent of WordPress. When she started the feed a year ago, her goal was to accumulate 10,000 followers in the first year. She accomplished that in only two weeks.

[#VivicaFox joins the cast of #HollywoodDivas !!](https://instagram.com/p/1gEBHjy2DM/)

A photo posted by The Shade Room (@theshaderoominc) on

And how does she make money?

Since its start in early 2014, The Shade Room has grown into a lucrative enterprise. Angie told me that advertisers pay several hundred dollars to run ads on her Instagram and Facebook feeds, which might help explain why The Shade Room isn’t the only tabloidy Instagram account to gain popularity in the last year or two.

That’s enough money to employ writers and a brand manager, by the way. I’ve worked for smaller magazines than that…

[via MacStories]


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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