One Man & His Blog

Is Facebook's algorithm a bit… rubbish?

Is Facebook's algorithm a bit… rubbish?

The sheer power of Facebook’s news feed is not a matter of debate – especially for publishers. But Om Malik makes a different challenge in this thoughtful piece for the New Yorker:

However, every time Facebook’s news feed, introduced almost a decade ago, is manhandled, I am left wondering whether it has to change the feed with brute force because its algorithms are just too dumb to improve the service in a way that suits both Facebook—by making money and monopolizing our attention—and its 1.6 billion users.

Facebook Newsfeed

In short: every time Facebook has to manually intervene in the workings of the newsfeed like this – it’s an indication of a failure of the algorithm.

What are the realistic abilities and limits of Facebook’s news feed? The more the company tweaks the feed in a crude and blunt manner, the more one has to wonder if Facebook’s alogrithms are not only rudimentary and basic but also possibly the company’s Achilles’ heel.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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