Buzzfeed doubles UK video production office

Adam Tinworth
Adam Tinworth

Jessica Davies:

BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video.

The goal: to bring all video production made on behalf of U.K. advertisers in-house.

So, it’s all ads rather than editorial video – but it’s a telling sign of how important video is becoming to monetising content. And another step in Buzzfeed’s shift towards video.

Buzzfeedmonetisationnative advertisingvideovideo strategy

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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