Buzzfeed doubles UK video production office
BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video.
The goal: to bring all video production made on behalf of U.K. advertisers in-house.
So, it’s all ads rather than editorial video – but it’s a telling sign of how important video is becoming to monetising content. And another step in Buzzfeed’s shift towards video.
