native advertising

Buzzfeed doubles UK video production office Members Public

Jessica Davies [http://digiday.com/publishers/inside-buzzfeeds-uk-hiring-spree-staff-international-branded-video-hub/] : > BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video. The goal: to

Adam Tinworth
Adam Tinworth
Buzzfeed

LeWeb: Surviving media evolution Members Public

Panel * Ben Huh, Cheezburger * Michael J. Wolf, Activate * Frédéric Filloux, Groupe Les Echos * Host: Cedric Ingrand, Podcaster & resident geek at LCI/TF1 The revenue challenge [https://i2.wp.com/www.onemanandhisblog.com/content/images/2014/12/Frederic-Filloux.jpg] Frédéric Filloux: This will be the first year in six years

Adam Tinworth
Adam Tinworth
business models

When advertising goes native Members Public

So, this happened while I was away: Yes, we need new sources of income in digital. But I’m deeply unconvinced that “native” advertising is the future. We’re essentially running a huge experiment to see if the old view – that compromising editorial values with paid content would erode the

Adam Tinworth
Adam Tinworth
advertorials

Native advertising: good for publishers, terrible for brands? Members Public

Copyranter on Buzzfeed’s flavour of native advertising [http://copyranter.blogspot.co.uk/2014/06/buzzfeeds-native-advertising-is-nothing.html] : > In an interview with Wired last February, Peretti spouted [http://www.wired.co.uk/magazine/archive/2014/02/features/buzzfeed] about how they “label everything really maniacally” (How does one label an

Adam Tinworth
Adam Tinworth
advertising

The Mumsnet content racket Members Public

Mumsnet charges you to provide them with content [http://blogs.spectator.co.uk/nick-cohen/2013/12/the-mumsnet-racketeers/]… > I’m sorry, Mumsnet charges writers and actors or their publishers and producers for the privilege of providing content for its website? I shouldn’t have been shocked. The logical next step

Adam Tinworth
Adam Tinworth
advertorials