native advertising
Buzzfeed doubles UK video production office Paid Members Public
Jessica Davies [http://digiday.com/publishers/inside-buzzfeeds-uk-hiring-spree-staff-international-branded-video-hub/] : > BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video. The goal: to bring
LeWeb: Surviving media evolution Paid Members Public
Panel * Ben Huh, Cheezburger * Michael J. Wolf, Activate * Frédéric Filloux, Groupe Les Echos * Host: Cedric Ingrand, Podcaster & resident geek at LCI/TF1 The revenue challenge [https://i2.wp.com/www.onemanandhisblog.com/content/images/2014/12/Frederic-Filloux.jpg] Frédéric Filloux: This will be the first year in six years we
When advertising goes native Paid Members Public
So, this happened while I was away: Yes, we need new sources of income in digital. But I’m deeply unconvinced that “native” advertising is the future. We’re essentially running a huge experiment to see if the old view – that compromising editorial values with paid content would erode the
Native advertising: good for publishers, terrible for brands? Paid Members Public
Copyranter on Buzzfeed’s flavour of native advertising [http://copyranter.blogspot.co.uk/2014/06/buzzfeeds-native-advertising-is-nothing.html] : > In an interview with Wired last February, Peretti spouted [http://www.wired.co.uk/magazine/archive/2014/02/features/buzzfeed] about how they “label everything really maniacally” (How does one label an ad
The Mumsnet content racket Paid Members Public
Mumsnet charges you to provide them with content [http://blogs.spectator.co.uk/nick-cohen/2013/12/the-mumsnet-racketeers/]… > I’m sorry, Mumsnet charges writers and actors or their publishers and producers for the privilege of providing content for its website? I shouldn’t have been shocked. The logical next step after
