Social & Digital lunchbreak: big SEO change inbound and signs of a podcast rebound

In today's quick dose of lunchtime reading, there's major Google news, a publisher abandoning their office and more.

Adam Tinworth
Adam Tinworth

Major Google Update coming next year

This is a big one:

Evaluating page experience for a better web
We’re introducing page experience as a new ranking signal that provides a holistic picture of the quality of a user’s experience on a web page.

I'll have a detailed post for paid members exploring what you need to do now, and what you need to be planning to do over the back half of the year, in the next week or so.

But this is big enough that it needs flagging up to everyone.

B2B travel publisher goes all-remote

Online and events business Skift lets the lease on its office expire:

Skift to Give Up Physical Office and Go All-Remote, CEO Says | News & Notes - Folio:
Furloughs and salary cuts come to Outside magazine, Meredith doubles down on podcasts and more.

They may be the first, but they won't be the last. A lot of media businesses could rapidly become more sustainable if you take property overheads out of the business.

In the days of print publications and physical page proofs, this would have been impossible. But even for print businesses these days, there are plenty of digital proofing tools.

Creating an effective About Us page for your news business

Dammit. This is so spot on. It annoys me when I can't find clear about pages when I'm looking at a new news site. And I'm just of guilty of it here. That's on my to-do list for later this week.

Create an effective “About Us” page
What is your news outlet’s mission? What communities do you cover, and how long have you been in business? What do you value, and what are your standards? Who works in your newsroom, and how are they…

Tentative light in the podcasting gloom

Lots of really interesting data here from Stitcher, one of the major players in the podcasting world. Crucially, they have a little eveidence that the Corona dip in podcasting consumption may be nearing its end.

The Stitcher Podcasting Report
It’s been over a decade since we launched the Stitcher app. And, like the rest of our industry, we’ve evolved and adapted to meet the needs of the millions of new listeners that have joined the ranks…

This is just anecdote, but I've been listening to podcasts more again in the last few weeks. My dip was a process of habit adjustment. I missed the podcasts I valued, so I need to find new spaces in my life for them.

How about you?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.