Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

A graph hanging over a sea.

Sell the harder story, don’t just milk the easy one Members Public

Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?

Adam Tinworth
Adam Tinworth
analytics
A journalist and a robot working together.

Learning to live with AI Members Public

Generative AI is here to stay. So, the sooner we set some guidelines, and communicate them to the reader, the sooner we can start experimenting.

Adam Tinworth
Adam Tinworth
AI

Digital News Report 2023: the social challenge for audience growth Members Public

2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.

Adam Tinworth
Adam Tinworth
audience strategy
Two security guards watching an Apple user on her iPhone.

Apple hits email analytics again in iOS17 Members Public

Apple's stripping another analytics tool from our toolbox with new privacy features in iOS17

Adam Tinworth
Adam Tinworth
analytics

When hosted newsletter platforms go bad Members Public

A bad product update can seriously ruin a newsletter writer’s day.

Adam Tinworth
Adam Tinworth
newsletters

Journalism’s polycrisis, explained Members Public

While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.

Adam Tinworth
Adam Tinworth
Journalism

What Apple Vision Pro means for journalism Members Public

Everything you need to know about Apple’s new platform and journalism.

Adam Tinworth
Adam Tinworth
apple
A good AI fights a bad AI

Good AI, Bad AI Members Public

In today's roundup: how to get generative AI wrong — and right. New video tools. And… a moderation game…?

Adam Tinworth
Adam Tinworth
AI