Publisher retention strategies: keeping your customers happy Paid Members Public
So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.
DMG Media’s Rich Caccappolo: this is the year to fix the industry’s mistakes Paid Members Public
The first session of the Future of Media Conference 2024 is a fireside chat between Dominic Ponsford from Press Gazette and Rich Caccappolo of DMG Media. 👨💻These are live-blogged notes from a session at Future of Media Technology conference. Prone to error, inaccuracy and howling crimes against grammar and syntax.
How to get your relationship with Google back on track Paid Members Public
A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
Goodbye, David: a man who knew his audience Paid Members Public
Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
Can social media be safe and sane? Paid Members Public
TBH, Betteridge's law applies to that headline. But there are ways of avoiding the worst of it.
AI Friday: a human crafted-guide to our digitally-created future Paid Members Public
How to stop a single topic dominating the newsletter, while still keeping up with it.
The secret to a great headline revealed Paid Members Public
Plus why TikTok can be surprisingly boring.
Clickbait, comments and screen apnea Paid Members Public
The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…