analytics
On engagement metrics and Facebook malignancy
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
Latest
LinkedIn, TikTok and the dawn of the algorithm wars
LinkedIn, the dull elder sibling of Facebook and Twitter, is slowly finding new relevance. But the war over TikTok points the way to social media's future.
apple
The secret of Apple News+ success? Knowing your content and your audience
What does a fried egg have to do with the Wall Street Journal and Apple News+? It's all about your most important content…
engaged journalism
When journalists go wil… uh, solo (and other useful links)
Entrepreneurial journalism, growing subs and the GoPro surprise: 6 useful links
indie magazines
Subscribed: three magazines I love
You can help save your favourite magazine by subscribing. Here's three on my subs list.
substack
Cancel Culture afterlife: Glinner and Substack
Where do you go, if you've been banned from Twitter? Off to the newsletter platform, to start building an audience - and a revenue stream - there.
TikTok
Weaning media off its social addiction
Kicking the social media traffic fix, plus links on the tricks of pseudoscience and the future of media.
censorship
Engagement in an age of declining press freedom
Attacks on the independence of the press are underway in the UK and the US. Twitter is stripping context from thoughtful debates. The only antidote is thoughtful engagement work.
newsletters
The future of newsletters lies in exploring their versatility
Newsletters are climbing up the hype curve, just as podcasts did a couple of years ago. Making the most of them requires exploring different formats. Some publishers have started that process.
X (Twitter)
Twitter's faceless accelerants
Social media mobs do what mobs have always done: give the masses the feeling of power.
social & digital lunchbreak
Who's afraid of the small, average Apple News+?
A storm in a teacup around changes coming to Apple's news app, some thoughts on Reels, and a toxicity round-up. Happy Monday!
X (Twitter)
Five Morning Links #3: investigative podcasts, Twitter metrics and newsletter strategy secrets
More useful reads to make your morning coffee feel really useful — as well as tasty.