audience strategy
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
audience development
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
audience development
You'll need more than news to build a great audience revenue model.
newsletters
Today's newsletters look more and more like the early days of blogging - but with one missing ingredient.
MailOnline
A MailOnline SEO has admitted to a big traffic hit from a Google change.
algorithms
Ooops. He Zucked it again. For three weeks running now, Zuckerberg’s big blue monster is messing around with the Facebook and its relationship with news. This is an actual photo of audience engagement people reading the latest missive from Facebook [https://newsroom.fb.com/news/2018/01/news-feed-fyi-local-news/]: And
audience development
Interesting piece by Alex Kantrowitz for Buzzfeed yesterday. Facebook’s feed changes might be making Twitter more relevant again [https://www.buzzfeed.com/alexkantrowitz/twitter-is-sending-more-clicks-to-publishers-as-facebook] : > In October 2017, Facebook sent 4.7 visitors to publishers for every one visitor Twitter sent, according to data from SocialFlow, a publishing tool
audience development
About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”. That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top: Conrad Lee, writing on the Parse.ly blog
audience development
One of the more interesting things to have emerged from the allegations of sexual harassment against actor, Star Trek alum and social media star George Takei is the fact that his social media presence (run by a team, and not him personally) is a business enterprise, being heavily supported by
audience development
I’ve written before about the need for journalists to get on top of the new methods of reaching readers [https://www.onemanandhisblog.com/archives/2017/02/journalism-alt-right-culture-war-trsut-digital.html] – most especially use of social media. If you want another stark example of what failing to do so looks like, then
I’m at WAN-IFRA’s Digital Media Europe conference [https://events.wan-ifra.org/events/digital-media-europe-2017] in Copenhagen for the next few days. This is the first of my liveblogged session notes from the event. Christian Röpke, CEO, ZEIT ONLINE Die Zeit [http://www.zeit.de/index] has a 500,000
alison gow
The true meaning of audience engagement [http://alisongow.com/2016/01/18/audience-engagement-and-newsroom-attitudes/] Alison has posted an excellent piece cutting through the “buzz wording” of “engagement”, and hitting the heart of what matters: > Audience engagement is a newsroom where the reader is considered at the start of the story