audience development
The Media Inflection Point: a manifesto for audience centricity Paid Members Public
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
Why audience strategy is vital for any publisher Paid Members Public
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
There's more to newspapers than news Paid Members Public
You'll need more than news to build a great audience revenue model.
What the new newsletters can learn from the early days of blogging Paid Members Public
Today's newsletters look more and more like the early days of blogging - but with one missing ingredient.
MailOnline takes brutal hit from Google algorithm update Paid Members Public
A MailOnline SEO has admitted to a big traffic hit from a Google change.
Facebook asks publishers: are you local? Paid Members Public
Ooops. He Zucked it again. For three weeks running now, Zuckerberg’s big blue monster is messing around with the Facebook and its relationship with news. This is an actual photo of audience engagement people reading the latest missive from Facebook [https://newsroom.fb.com/news/2018/01/news-feed-fyi-local-news/]: And
Twitter closing on Facebook for social traffic Paid Members Public
Interesting piece by Alex Kantrowitz for Buzzfeed yesterday. Facebook’s feed changes might be making Twitter more relevant again [https://www.buzzfeed.com/alexkantrowitz/twitter-is-sending-more-clicks-to-publishers-as-facebook] : > In October 2017, Facebook sent 4.7 visitors to publishers for every one visitor Twitter sent, according to data from SocialFlow, a publishing tool
Google knocks Facebook off the referral traffic top spot Paid Members Public
About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”. That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top: Conrad Lee, writing on the Parse.ly blog
