Social Media
Getting tone of voice right on social media
Being able to talk like the people you want to reach is a critical audience engagement skill.
Links from Instagram Stories available to all
Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.
Single point of (Facebook) failure
Facebook has wiped itself, WhatsApp and Instagram off the internet. And the longer they stay down, the more some publishers will be suffering…
X (Twitter)
Fleets were fleeting, and there's a lesson in that
Twitter's clone of the Stories feature lasted less than a year. That should serve as a warning to those who love jumping on the early adopter train.
audience development
Why audience strategy is vital for any publisher
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
audience engagement
A feast of audience engagement reading
Now just watch me justify that headline in the first par…
live audio
Forget a Clubhouse strategy. What's your live audio strategy?
Clubhouse's central feature is being cloned by all the big social platforms. Bad news for the startup, great news for engaged journalism.
Morning Conference emails
Morning Conference: The Recirculation System
Some useful insights about moving readers around yoru site, another notable Google update, and more…
audience engagement
Audience Engagement = Audience Respect
When they complain, we should feel some obligation to explain — even if that goes against the grain of the way we have always operated.
audience engagement
The skill of making emailing spinach go viral
Don't assume every viral story is an accident: you can learn to maximise your chances of it happening.
trust
Let's talk about trust in journalism
All the indicators are pointing at one thing: trust in journalism is in catastrophic decline. 2021 has to be the year where we reverse that.
aggregation
Social & Digital Coffee Break: Google tools, social media stats and free money
A round up of news you can use in your social media and digital publishing work. Just don't click on the last link, unless you want to despair of men.