audience engagement
tl;dr: the “we don’t talk about audience” edition Paid Members Public
Or, at least, some newsrooms don't. Perhaps they don't want to hear what readers have to say…
Getting tone of voice right on social media Paid Members Public
Being able to talk like the people you want to reach is a critical audience engagement skill.
Links from Instagram Stories available to all Paid Members Public
Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.
Single point of (Facebook) failure Paid Members Public
Facebook has wiped itself, WhatsApp and Instagram off the internet. And the longer they stay down, the more some publishers will be suffering…
Fleets were fleeting, and there's a lesson in that Paid Members Public
Twitter's clone of the Stories feature lasted less than a year. That should serve as a warning to those who love jumping on the early adopter train.
Why audience strategy is vital for any publisher Paid Members Public
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
A feast of audience engagement reading Paid Members Public
Now just watch me justify that headline in the first par…
Forget a Clubhouse strategy. What's your live audio strategy? Paid Members Public
Clubhouse's central feature is being cloned by all the big social platforms. Bad news for the startup, great news for engaged journalism.
