audience engagement
Engaged reading digest: members-only apps, and the funnel is back Paid Members Public
The Guardian launches a member-only app, people are discovering funnels a decade late, and HuffPo is on the auction block.
Newsletters: how to connect communities Paid Members Public
Newsletters are an intensely personal medium. Here’s how to do them right - and use them to make an impact.
SEO: big changes are coming to nofollow - here's what you need to know Paid Members Public
Google is making the first big change to "nofollow" in a decade and a half. Here's what you should know.
New Google update aims to prioritise original reporting over rapid writethroughs Paid Members Public
Big news from Google: it's tweaked its algorithms to prioritise original reporting - and to display it for longer.
Media Literacy will not create trust in journalism Paid Members Public
There's an assumption that just training people to be critical of media will help deal with misinformation. That's wrong.
Digital News Report 2019 launch: connecting with readers and building trust in news Paid Members Public
The annual Reuters Institute Digital News Report was published today — and a panel discussed the implications for journalism of its key findings. Here's my notes.
What would happen if journalists got the hell off Facebook? Paid Members Public
Mathew Ingram wrote a typically interesting and provocative post last week, asking if the news industry should just get the hell off of Facebook. Are the benefits we accrue, diminishing though they are, worth the price we, and society as a whole, are paying [https://www.cjr.org/the_new_
How The Correspondent plans to handle audience engagement Paid Members Public
The Correspondent has revealed a little bit about how it's going to be run — and where its money is going.