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content strategy

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The Basics of Digital Journalism: Attention and Atomisation
digital journalism

The Basics of Digital Journalism: Attention and Atomisation

There are two fundamental concepts needed to understand digital journalism. Here's a primer.

“Spray and Pray” is not a viable social media strategy for newsrooms
Social Media

“Spray and Pray” is not a viable social media strategy for newsrooms

There are too many social platforms now, so you need to have intelligent focus to make the most of them.

Word counts for viral stories in late 2017
content strategy

Word counts for viral stories in late 2017

Tom Petty, from News UK's archives
archives

Tom Petty, from News UK's archives

How realistic are these pivots to video?
business models

How realistic are these pivots to video?

Amedia: how to turn local news readers into subscribers

Amedia: how to turn local news readers into subscribers

Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.

Techmeme, and the opportunity in connecting the conversation
aggregation

Techmeme, and the opportunity in connecting the conversation

What happens to your traffic if you stop publishing - and update old articles?
content strategy

What happens to your traffic if you stop publishing - and update old articles?

8 questions about shareable content
content strategy

8 questions about shareable content

One Man & His Blog

Digital journalism, audience strategy & the creator economy. By Adam Tinworth

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