Blogging
Publishing thought for the day
So much of the web discussion right now is about distraction and entertainment. I really want this blog to stand for useful and interesting instead.
content strategy
content
"Content" is crap
Greg Satell [http://www.digitaltonto.com/2014/content-is-crap/]: > The reason is that content isn’t really king. Content is crap. Nobody walks out of a great movie and says, “Wow! What great content.” Nobody who produces meaningful artistic expression thinks of themselves as content producers either. So the first
content strategy
Explainer journalism and digital transformation
[http://www.onemanandhisblog.com/archives/assets_c/2014/05/bw-blogging-3751.html] You might have noted a lack of long form stuff on here in recent weeks. That’s partially because it’s marking season and I’m very busy right now, and partially because I’ve actually been publishing some
content strategy
Should the NYT go down the river?
[http://www.onemanandhisblog.com/archives/assets_c/2014/05/river-news-3738.html] Dave Winer on innovation at the New York Times [http://scripting.com/2014/05/16/midnightThoughtsOnNews.html#aIWWTD]: > Let’s remake the NYT home page as a river. It will work a lot better than the current home
content strategy
My top 10 tweets of 2013
My Top Tweets of 2013 [https://twitter.com/adders/timelines/418152823969177600] What can we learn from this? 1. Mocking social media gurus is really popular 2. Humour generally goes a long way 3. People like shared pain – like the treatment of freelancers 4. Liveblogging and exclusive interviews still carry value.
business models
Keep shovelling the content...
A Digiday post on volume of content per full-time staff member [http://www.digiday.com/publishers/whos-winning-at-volume-in-publishing/] has been doing the rounds today: > Digiday looked at several publications — from stalwarts like the New York Times and Forbes to upstarts like Buzzfeed and The Awl — to see how much content
Brighton
Speaking: Brighton Content Strategy Meetup
I’m speaking tonight at the Brighton Content Strategy Meetup, on all things multichannel, and why your iPad doesn’t give a damn about your content strategy. I’d invite you to come along, but, uh, the event is sold out [http://brightoncontentstrategymeetup01.eventbrite.co.uk/#]. I probably should have
content marketing
The field guide to content marketers in the wild
A field guide to spotting a content marketer [http://www.huffingtonpost.com/keith-blanchard/content-marketing-experts_b_3302989.html] : > This new quasi-professional class doesn’t produce actual contenty kind of content, you know: only thinly-veiled advertisements for their services. It’s really content-marketer marketing, if that makes sense, and they are
#b2bhuddle : Katy Howell on concentrating content for lead generation
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/05/Katy-b2bhuddle.jpg] Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in
#b2bhuddle : Doug Kessler
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Doug-at-%23B2BHuddle.jpg] Doug Kessler, creative director and co-founder, Velocity Partners This is a hot time to be in B2B – but most people don’t know that. This is a great time to be thinking about the future of
blog platforms
Tumblr axes its newsroom (yes, it had one)
This rather bland statement from Tumblr CEO David Karp [http://staff.tumblr.com/post/47584806521/a-year-ago-tumblr-did-something-unprecedented] hides something interesting: > What we’ve accomplished with Storyboard has run its course for now, and our editorial team will be closing up shop and moving on. I want to personally thank them
content strategy
Please read my desperate Google Reader bandwagon post
Great post from the Digbot 3000 on the desperate scramble for search traffic [http://digbykillick.co.uk/marketing/an-alternative-to-google-reader-alternatives-articles] around Google Reader’s imminent demise: > My beef is with the agencies and professionals who will undoubtably see this as an opportunity to create a topical, interesting article to generate