SEO
Why you're probably doing SEO wrong
Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.
misinformation
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Social Media
Cuttings #3: Social is more than just traffic
Sometimes the journalism world talks as if social media is purely a place to win traffic. This week, we've been reminded that there's far more to it than that…
X (Twitter)
Cuttings #1: One year of Musk Twitter
The return of the daily lunchtime email, but now for paying members only.
AI
AI is about to take misinformation to a new level
AI generated misinformation is going to be a nightmare to verify. Plus a big Google update, YouTube gets serious about podcasting and some rules for curation.
Friday Five: misreporting Mastodon, dangerous deepfakes and tanking Twitter
Is Mastodon really tanking? Who’s making a mint from newsletters? And who are these eerie newsreaders spouting propaganda? Your weekend reading, sorted.
Morning Conference emails
Is content moderation futile? And — if so — what should we do instead?
Are we waging a losing war on misinformation? Do we need to try a different approach?
online communities
Trump, QAnon and the limits of the “viral” metaphor to describe online communities
Deplatforming Trump and QAnon won’t kill the movement. But it might just stop it growing as fast.
business models
Catch-up Digital Digest #1: revenue, vaccines and more
Welcome to the 2021. Let's catch-up. Or try to, at least.
analytics
On engagement metrics and Facebook malignancy
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.