platform publishing
Is Medium aiming to be the Facebook of long-form writing? Paid Members Public
Stowe Boyd has some serious questions about the future of Medium [https://medium.com/@stoweboyd/is-medium-following-the-facebook-playbook-6a21b3db6e7d] : > And what about Medium? Are we better off because of Medium’s mechanisms to suggest to us what to read, or would we be better off with thousands of independent curators and publishers,
The stealth success of Apple News Paid Members Public
I woke to unexpectedly happy news this morning – one of my (meagre) blog posts from last week had killed it on traffic: That’s a normal week’s worth of traffic on a single post. Not bad. And I was completely unaware until that point. Why? Because all the traffic
Facebook & news publishers: a rocky relationship Paid Members Public
How are Facebook’s efforts to reach out to publishers [https://digiday.com/media/inside-facebook-team-thats-charged-keeping-publishers-happy/] going? > “To call this group a partnership group is a joke in and of itself,” one executive at a major publisher said. “It’s a complete misnomer. We’re having really meaningful conversations with
Live by the Facebook, die by the Facebook Paid Members Public
There’s a lot of unhappy Macedonian publishers right now [https://www.buzzfeed.com/craigsilverman/macedonian-publishers-are-panicking-after-facebook-killed] , as Craig Silverman reports for Buzzfeed: > “I’m in a very inappropriate situation, after spending a huge amount of money on Facebook for promoting articles and Page likes,” said a Macedonian publisher who
How The Economist plays the platform game Paid Members Public
How do you recruit new subscribers - especially young ones? For The Economist, social platforms are a big part of the equation…
The new original sin of online publishing Paid Members Public
John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks [https://shift.newco.co/we-can-fix-this-f-cking-mess-bf6595ac6ccd#.f5u7l6i6x]: > Again, for emphasis: despite all the whizzy bang-y social media we’ve invented these past ten years,
Snapchat Discover is less discoverable Paid Members Public
Snapchat changed the layout of Discover [http://digiday.com/publishers/snapchat-discover-publishers-viewership-dropped-33-platform-tweaks/] : > Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed
Medium makes publications more prominent in its apps Paid Members Public
Medium is making Publications, its approach to creating “websites” within the platform, much more prominent in its apps [https://blog.medium.com/a-new-home-for-your-favorite-publications-in-the-medium-app-289443747d42#.40dnb9r17] : > Only publications that you follow on Medium will be featured on your app’s home screen (and only when they have new posts to read)
