How publications get sloppy
A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.
Posts about search engine optimisation
A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.
Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?
The regulators get itchy about China and AI, and a useful SEO tool gets its last update before AI changes everything — forever! (Maybe.)
Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.
Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.
The German publishing giant has inked a deal with OpenAI, the company behind ChatGPT
When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.
YouTube is policing AI, LinkedIn is getting personal — and so is Google?
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…