SEO
Posts about search engine optimisation
How publications get sloppy Paid Members Public
A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.
Is AI search a sideshow, or a potential economic apocalypse? Paid Members Public
Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?
TikTok vs the USA, AI vs the EU: Fight! Paid Members Public
The regulators get itchy about China and AI, and a useful SEO tool gets its last update before AI changes everything — forever! (Maybe.)
The second age of digital journalism is over Paid Members Public
Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.
Why you're probably doing SEO wrong Paid Members Public
Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.
OpenAI is paying Axel Springer for its content Paid Members Public
The German publishing giant has inked a deal with OpenAI, the company behind ChatGPT
The AI pendulum keeps swinging Paid Members Public
When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.
Google seeks hidden gems, and YouTube polices AI Paid Members Public
YouTube is policing AI, LinkedIn is getting personal — and so is Google?
