SEO
Social & Digital lunchbreak: big SEO change inbound and signs of a podcast rebound
In today's quick dose of lunchtime reading, there's major Google news, a publisher abandoning their office and more.
SEO
Posts about search engine optimisation
engaged reading digest
Engaged Reading Digest: the "news you can use" edition
A small shift in format. This is a small number of "news you can use" links.
SEO
SEO Update #4: Search 2020
New year, new algorithm update. Plus some clarity on subheadings, and predictions for the year ahead.
SEO
SEO Update #3: agency death, Yandex growth and MOAR carousels
A quick pre-Christmas round-up of the latest search news.
SEO
SEO Update #2: structured data, more on BERT and (gasp) the algorithm changes…
What you need to know in the world of SEO this week…
SEO
SEO Update #1
An update on the latest trends in SEO.
SEO
SEO: big changes are coming to nofollow - here's what you need to know
Google is making the first big change to "nofollow" in a decade and a half. Here's what you should know.
SEO
New Google update aims to prioritise original reporting over rapid writethroughs
Big news from Google: it's tweaked its algorithms to prioritise original reporting - and to display it for longer.
Politics
Prorogue — or prorogation?
Applying Google Trends to today's big political news…
SEO
SEOs buying up defunct URLs linked to by major news sites
The black hat SEO business has a new trick - and publishers should be careful of their old links.
MailOnline
MailOnline takes brutal hit from Google algorithm update
A MailOnline SEO has admitted to a big traffic hit from a Google change.
audience development
Google knocks Facebook off the referral traffic top spot
About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”. That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top: Conrad Lee, writing on the Parse.ly blog