audience engagement
WhatsApp for war reporting, Reddit for search and Twitter for GIFs…
Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.
SEO
(112)Posts about search engine optimisation
SEO
SEO Q&A: suggested links and microsites
If someone emails asking you to add a link to your content, what should you do? And should you let a division of your company have their own website?
SEO
SEO: AMP’s days are numbered
Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over.
technical tips
Writing headlines for search: the latest changes
Google's been messing around with how it displays headlines in search results. Here's what you need to know.
links
Lunchtime links: subs, Google News and the problem with Wikipedia
It must be the silly season. LinkedIn is getting into subs? Plus some useful stuff on Google News and a critical look at the media/Wikipedia intersection
audience development
Why audience strategy is vital for any publisher
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
SEO
The big shift in SEO
Search has changed more in the last few years than in the previous decade. It's time to shift your thinking.
audience engagement
A feast of audience engagement reading
Now just watch me justify that headline in the first par…
Morning Conference emails
Google's shift towards quality (again)
If you want affiliate revenue, you need to actually do the work…