Posts about social media platforms, how to use them and techniques for getting the best results.
infuence
So, to reach the public through social media, you target influencers, right? Wrong [http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/] : > Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While
conferences
This post has lurked in the drafts folder of MarsEdit for the last couple of weeks because, well, my current state of under-employment is making me more nervous than normal of offending people. But if thereās one thing the last six weeks or so has taught me, thereās
analytics
Given that I spent most of social media week hammering at the keyboard of my MacBook [http://www.onemanandhisblog.com/archives/2012/02/like_minds_at_social_media_week_london.html] , bashing out liveblogs for the good people at Like Minds [http://wearelikeminds.com/], Iām faintly surprised to discover
Blogging
Itās like 2005ās blogging world came backā¦ (Snark aside, itās interesting that both are still around, despite social mediaās relentless neophillia, and that Jeff Reine [http://jeffreine.typepad.com/] has some interesting things to say. Watch part two [http://everything.typepad.com/blog/2012/02/typepad-gm-jeff-reine-talks-social-media-with-technorati.
hipsters
Iām participating in Social Media Week [http://socialmediaweek.org/london/], through the Like Minds events [http://wearelikeminds.com/socialmediaweek], which Iāll be liveblogging on their site. Hope to see some of you thereā¦
curation
Iām finding new social media darling Pinterest compelling and entertaining. It does what so many people use Tumblr for ā visual curation ā better, and in a moreĀ agreeableĀ layout.A few relevant links:- Some [Pinterest Demographic Data](http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/) - How [Pinterest is changing website
BBC
Liveblog of a panel debate about social media from news:rewired in February 2012
hashtags
Liz Heron tells the news:rewired audience that the social media landscape is changing so fast that it's unrecognizable year-to-year
B2B
A quick book recommendation for you. [John Bethune](http://www.b2bmemes.com/) has recently published his New-Media Survival Guide for Journalists. Itās a short, focused and useful read for any journalist still in the process of transitioning from the traditional print or online skill sets, to ones more suited
change management
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/01/adur-sunset.jpg] My post on paywalls yesterday garnered a good amount of interest. Kevin Anderson suggests that journalists need to be a little more self-critical about the value of their own work [http://charman-anderson.com/2012/01/09/unique-content-part-of-metered-paywall-success/
corporate social media
Is your business ready for social business? You wouldnāt trust a pilot, a surgeon or even a member of your shop staff if they didnāt have training. Yet many do with social.
marketing
From Dan Frommerās progress report three months into his excellent SplatF [http://www.splatf.com/2011/10/month-three/] blog: > Top traffic referrers include Techmeme, Twitter, and Daring Fireball. Iāll probably write about this in more depth someday, but itās amazing how much Twitter influences how someone