reuters institute
Finding news audiences in the social media shift
In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.
Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
AI
Social videos: No, AI can't do them by itself
That AI isn't putting you out of a job yet — but it might be about to change it…
community management
Collapsing Context Collapse
Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.
TikTok
One year until TikTok is banned in the USA
The US Senate votes to force Bytedance to sell TikTok — or see it banned in the US. Social media is the new geopolitical battleground.
microblogging
The last post for Post News
Another would-be Twitter replacement is dead in the water. What killed this one?
TikTok
TikTok Watch
The Chinese-controlled social network really doesn't want to play nice with other governments…
Social Media
News Roundup: De-politicising Threads and profitable Indies
Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
audience engagement
Always fish where the audience swim
And other strained metaphors about the state of journalism.
audience strategy
The Media Inflection Point: a manifesto for audience centricity
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
Meta
Better Threads than dead
Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?
newsletters
The meta-newsletter newsletter
Newsletters are over, apparently. But we know better than that, don't we?
newsletters
Saving local news, one newsletter at a time
Local newsletters for local people, as The League of Gentlemen never said. Plus, AMP is dead, and Threads is rapidly developing…