Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Always fish where the audience swim Paid Members Public
And other strained metaphors about the state of journalism.
The Media Inflection Point: a manifesto for audience centricity Paid Members Public
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
Better Threads than dead Paid Members Public
Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?
The meta-newsletter newsletter Paid Members Public
Newsletters are over, apparently. But we know better than that, don't we?
Saving local news, one newsletter at a time Paid Members Public
Local newsletters for local people, as The League of Gentlemen never said. Plus, AMP is dead, and Threads is rapidly developing…
Avoiding the TikTok trap Paid Members Public
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
The AI view from Gaza Paid Members Public
Fake images in real stories, niches fight lies and BeReal BeDoomed, in Friday's round up of audience and journalism news.
TikTok hides the money Paid Members Public
Plus AI is polluting search already, and the industry jobs bloodbath continues.