Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
![A horror image of people being zombified by a phone with TikTok on the screen.](/content/images/size/w1384/2023/11/the-tiktok-trap-1.jpg)
Avoiding the TikTok trap Paid Members Public
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
![An image of a robot taking photos in a war zone.](/content/images/size/w1384/2023/11/Firefly-an-old-fashioned-robot-taking-photographs-with-a-camera-in-a-war-zone-in-Gaza-92481.jpg)
The AI view from Gaza Paid Members Public
Fake images in real stories, niches fight lies and BeReal BeDoomed, in Friday's round up of audience and journalism news.
![](/content/images/size/w1384/2023/10/social-media-in-shifting-sands.jpeg)
Social: shifting, selling and struggling Paid Members Public
An alliterative end to the week, with a look at the state of social media.
![The Twitter bird looks at a decaying Pebble.](/content/images/size/w1384/2023/10/pebble-rip.jpg)
Post-Twitter death-match update: Pebble is down. Who’s next? Paid Members Public
One would-be Twitter replacement crashes and burns, while an unexpected challenger is sneaking up behind the pack. Uncertain times in the social media world.
![LinkedIn really wants to explore synergies and make connections with news folks](/content/images/size/w1384/2023/10/linkedin-connection.jpg)
LinkedIn wants to connect with you, news Paid Members Public
Plus Meta stitches Threads into Facebook, and Substack works around Musk’s headlines ban.
![](/content/images/size/w1384/2023/10/LinkedIn-sackings.jpg)
Cuttings #9: Make money, sack staff Paid Members Public
It's the LinkedIn way. Plus more on the verification problems in Gaza and some great podcasts to listen to.
![](/content/images/size/w1384/2023/10/stereo-types.jpg)
Cuttings #8: We've made AIs racist Paid Members Public
Image AIs love their stereotypes, Snapchat is embeddable, and to nobody's surprise, Elon does something dumb.
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TikTok hides the money Paid Members Public
Plus AI is polluting search already, and the industry jobs bloodbath continues.