Social Media

Posts about social media platforms, how to use them and techniques for getting the best results.

What’s your Mastodon strategy? Members Public

Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.

Adam Tinworth
Adam Tinworth
mastodon

The Tickpocalypse is upon us Members Public

Musk’s long threatened bonfire of the blue ticks is nearly here. And it could change the relationship between journalists and Twitter forever. Plus, some great weekend reads.

Adam Tinworth
Adam Tinworth
X (Twitter)
A young woman being watched as she uses TikTok, the Chinese flag in the background.

TikTok: should news organisations be on the platform now? Members Public

TikTok is beloved of Gen Z — but a lot less popular amongst Western governments. With a US ban looming, here’s how to rethink your strategy.

Adam Tinworth
Adam Tinworth
Social Media
A friendly group of people enjoying themselves outside a pub.

As social platforms decline, publishers have an opportunity Members Public

As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.

Adam Tinworth
Adam Tinworth
community management

Weekend Reads: social media cycles, AI and a podcast car crash Members Public

Insights into the decline and fall of social networks, the audience capture of celebrities — and the surprisingly dangerous nature of podcasting.

Adam Tinworth
Adam Tinworth
AI

Weekend reading — from the serious to the silly Members Public

From lessons we should learn from the coverage of Nicola Bulley’s disappearance, to AI copyright, to that weird, mysterious content on TikTok, it’s all here.

Adam Tinworth
Adam Tinworth
Journalism

Accountability for my TikTok Heresy Members Public

Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died.

Adam Tinworth
Adam Tinworth
TikTok
A bedraggled looking blue bird

It’s really time to stop embedding tweets in articles Members Public

Things are changing so fast under Elon Musk, embedding Tweets may no longer be safe, if they're important to the story

Adam Tinworth
Adam Tinworth
X (Twitter)