audience engagement
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
TikTok
Avoiding the TikTok trap
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
Social Media
TikTok: should news organisations be on the platform now?
TikTok is beloved of Gen Z — but a lot less popular amongst Western governments. With a US ban looming, here’s how to rethink your strategy.
vertical video
The Washington Post embraces vertical video.
Vertical Video barbarism infects the Washington Post [http://digiday.com/publishers/fight-washington-post-embracing-vertical-video/] > On Monday, the Post published a minute-long vertical video about the importance of Super Tuesday, which was told with animated graphics and meant to be watched with the sound off. The video, produced by politics video editor
vertical video
The irresistible rise of vertical video
Maybe I am finally getting old, but this change depresses me: > According to several app makers and media companies, many of the world’s video consumers don’t seem to think vertical videos are wrong — in fact, a lot of us prefer them. There is a simple explanation for