vertical video

Navigating the shifting sands of audience strategy

A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.

Avoiding the TikTok trap

TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?

TikTok: should news organisations be on the platform now?

TikTok is beloved of Gen Z — but a lot less popular amongst Western governments. With a US ban looming, here’s how to rethink your strategy.

The Washington Post embraces vertical video.

The irresistible rise of vertical video